JUDAH.TRIBE · EST. 2017

FOR THE UNDERDOGS. BY THE UNDERDOGS.

JUDAH.TRIBE exists to represent the underdogs: the ones going against the grain, the ones building something out of nothing. Born in The Areaz of Melbourne’s south-east, we shine a light on the stories, cultures and perspectives too often sidelined.

Our mission is to empower the unrepresented to move with confidence, to bet on themselves, and to build their own reality through creativity, resilience and community. Everything we do, from our drops to our experiences, is rooted in authenticity and crafted with purpose.

HARD WORK BEATS TALENT.

HARD WORK BEATS TALENT.

PHAT.JUDAH · FOUNDER

Phat.Judah. Half Australian, half Filipino, raised in a caravan park in the outer south-east.

Started drawing stickers by hand and selling them at school. No co-signs, no lunch money, no family money behind him. Taught himself screen printing. Flew to LA at 17.

When COVID hit, pulled out of every store and built it himself. By 2021 it was his whole life.

Unfiltered. Uncompromising. Built from the ground up.

SNSB x JUDAH.TRIBE

SNSB x JUDAH.TRIBE

COLLABORATION POP-UP STORE

DATE
[ 2026 ]
LOCATION
BANDUNG, INDONESIA
WITH
KRAZY BRAZY + GLOCK

[1,984]

THROUGH THE DOORS

Pop-up store in Bandung, Indonesia. Sold out of the collection within the first day. Performances by local celebrities.

JUDAH.TRIBE PHILIPPINES

JUDAH.TRIBE PHILIPPINES

GIVEBACK TO THE COMMUNITY

DATE
[ 2026 ]
LOCATION
PASAY CITY, PHILIPPINES
WITH
CENTRAL CEE

[400]

DONATED TO THE COMMUNITY

Walked through the Areaz of the Philippines and donated money, clothes and shoes to the local community. Brought Central Cee to link with the locals.

DA HEAVIEST HITTAZ COMP

DA HEAVIEST HITTAZ COMP

COLLABORATION POP-UP STORE

DATE
[ 2026 ]
LOCATION
MELBOURNE
WITH
NIKE

[1,200]

THROUGH THE DOORS

Pop-up centred around the Australian Open. Lifestyle, sportswear and sport in one room.

CENTRAL CEE ‘CAN’T RUSH GREATNESS’

CENTRAL CEE ‘CAN’T RUSH GREATNESS’

ALBUM COLLAB

DATE
[ 2025 ]
LOCATION
MELBOURNE + SYDNEY
WITH
CENTRAL CEE

Collab tees for the Can’t Rush Greatness tour. Organic drop, no paid promo.

NIKE AIR MAX DN GIVEAWAY

NIKE AIR MAX DN GIVEAWAY

COLLABORATION POP-UP STORE

DATE
[ 2024 ]
LOCATION
MELBOURNE
WITH
NIKE

[2,000]

THROUGH THE DOORS

Pop-up store in celebration of the Air Max DN launch.

SYNA x JUDAH.TRIBE

SYNA x JUDAH.TRIBE

COLLABORATION POP-UP STORE

DATE
[ 2024 ]
LOCATION
MELBOURNE + SYDNEY
WITH
CENTRAL CEE

[4,000]

THROUGH THE DOORS

Pop-up in Melbourne + Sydney. Sold out and resold. Brought West London to Aus.

50 ST MAFIA BLOCK HUNT

50 ST MAFIA BLOCK HUNT

ACTIVATION

DATE
[ 2022 ]
LOCATION
MELBOURNE

Shut down central Melbourne giving out exclusive tees to the community.

CORTEIZ x JUDAH.TRIBE

CORTEIZ x JUDAH.TRIBE

SHOCK DROP POP-UP STORE

DATE
[ 2022 ]
LOCATION
MELBOURNE + SYDNEY
WITH
CLINT419

[2,000]

IN ATTENDANCE

Collaboration shock drop in Melbourne and Sydney. Logistics and production in under 24 hours.